via American Renaissance
Who in the world designed this website?
For a target audience of Republican primary voters, this has to be
among the least appealing approaches I have ever seen. On the homepage
there are two pictures of scenery, two of the candidate, and two of
(presumably) Kasich supporters.
Advertising is supposed to create a “bandwagon effect,” that is,
to get you to believe that people just like you support this guy. On Mr.
Kasich’s web site, besides the candidate, there are images of
exactly 14 people. Eleven are women and 13 are minorities. All are
teenagers or in their early 20s. How is this supposed to create a
bandwagon effect for tax-paying adult Republican voters in states like
New Hampshire and Iowa? And how is that Ebonics-speaking telephone
representative supposed to resonate with a New Hampshire electorate that
is 91 percent white?
The Kasich approach is even worse than that laughable video
from Jon Huntsman’s campaign kickoff four years ago in which the
candidate spent the entire video riding a motorcycle across the southern
Utah desert (which might as well have been Mars to us New Englanders),
while a narrator told us that Huntsman speaks Chinese and Hokkien
(whatever that is).
Look at the people featured at the Kasich website. Do I care what
these selfie-snapping narcissists think about national policy? What do
you suppose their combined tax burden was last year, compared to your
own? What could possibly have possessed someone seeking the Republican
nomination for president to represent himself this way?
The only explanation is that Mr. Kasich has hired an idiot for a
campaign manager, who thinks Mr. Kasich can win the New Hampshire
primary by pretending to be Barack Obama (who lost the New Hampshire
primary in 2008). I wasn’t likely to vote for the man to begin with, but
if his ability to run a campaign reflects his ability to run a nation,
this guy is off the list.
I didn’t try to reach anyone at the campaign, after all. These people are beyond advice. They’re hopeless.